Multi-site venue owners Hospitality groups across urban and regional areas every state are adopting guest relationship tools guest relationship tools to personalise diner experiences personalise diner experiences.
Unlike generic software, hospitality CRM platforms hospitality CRM platforms focus on ordering preferences ordering preferences to segment guest types segment guest types.
At aspirehospitality aspirehospitality, we build retention journeys for guests build retention journeys for guests to suit each brand’s venue format and audience venue format and audience.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* Reservation and check-in sync Reservation and check-in sync
* NPS tools Feedback loops
* Segment-based offers Group-specific campaigns
Why venues need CRM:
* Ad costs are rising Social reach is declining
* Owning guest data = better ROI Owning guest data = better ROI
* Hospitality is relationship-based Marketing works better with context
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Pub group boosted spend per guest with loyalty tiers Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* Too many guest channels, no single view No automation beyond email blasts
* Offers not reaching the right guests Staff unsure when to follow up
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Email + SMS journeys Profile enrichment café and bar consultancy Australia from POS and online orders
* Marketing campaign dashboards Guest tagging and preferences
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Grow retention
Aspire Hospitality —
hospitality CRM experts.